{"id":6051,"date":"2025-08-20T16:30:00","date_gmt":"2025-08-20T16:30:00","guid":{"rendered":"http:\/\/www.bruntonwolf.com\/?p=6051"},"modified":"2025-08-21T10:51:09","modified_gmt":"2025-08-21T10:51:09","slug":"fords-next-evs-could-have-pretty-strange-names-fathom-mythic","status":"publish","type":"post","link":"http:\/\/www.bruntonwolf.com\/index.php\/2025\/08\/20\/fords-next-evs-could-have-pretty-strange-names-fathom-mythic\/","title":{"rendered":"Ford's Next EVs Could Have Pretty Strange Names: 'Fathom,' 'Mythic'"},"content":{"rendered":"

<\/p>\n

Ford has a strong history of iconic vehicle names\u2014Bronco, Mustang, and Explorer, to name a few. But the Blue Oval has also had its share of stinkers, with names like Escort, Pinto, and Probe. Now, as the company gears up for a new era of electric vehicles, recently filed trademark applications could hint at what’s to come.<\/p>\n

According to filings with both the US Patent and Trademark Office (USPTO) and the European Union Intellectual Property Office (EUIPO), Ford is seeking trademarks for four new names:<\/p>\n

Fathom
\nFuze
\nHive
\nMythic<\/p>\n

While they might sound like something out of Game of Thrones<\/em>, Ford appears to be reserving those nameplates for future production models or trims. As noted by Ford Authority<\/em><\/a>, the USPTO filings were submitted on August 5, 2025, and specifically designate the names for:<\/p>\n

\n

‘Motor vehicles, namely, automobiles, trucks, vans, sport utility vehicles and structural parts therefor; Electric cars; Automobiles; Pick-up trucks; Electric vehicles, namely, electric passenger automobiles, pick-up trucks, vans, sport utility vehicles and their structural parts.’<\/em><\/p>\n<\/blockquote>\n

\"2011 <\/p>\n

2011 Ford Evos Concept<\/em><\/p>\n

Ford also filed a trademark for the name “Ranchero<\/a>” on August 5, just days before announcing plans for a $30,000 electric pickup truck<\/a>. Coincidence? Possibly. In the same filing, the company revived the “Evos<\/a>” name, previously used on a production SUV in China (and a concept from 2011).<\/p>\n

It’s unclear how\u2014or even if\u2014these names will be used on production models. Automakers often trademark names in bulk, hoping one may eventually stick.<\/p>\n

Interestingly, Ford also recently posted a job listing for a “Nomenclature Strategist<\/a>,” tasked with developing names that align with the company\u2019s “broader brand architecture.” The role reports to the Director of Global Nomenclature.<\/p>\n

While nothing is confirmed, the multiple trademark filings across various regions may signal Ford\u2019s next phase in electric vehicle development. For now, we\u2019ll have to wait and see.<\/p>\n

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Ford Isn’t Giving Up on Regular Cars: ‘You’ll Be Pleasantly Surprised’<\/a><\/p>\n

Source: USPTOFord Authority<\/p>\n","protected":false},"excerpt":{"rendered":"

Ford has a strong history of iconic vehicle names\u2014Bronco, Mustang, and Explorer, to name a few. But the ...<\/p>","protected":false},"author":1,"featured_media":6053,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-6051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event-coverage"],"_links":{"self":[{"href":"http:\/\/www.bruntonwolf.com\/index.php\/wp-json\/wp\/v2\/posts\/6051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.bruntonwolf.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.bruntonwolf.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.bruntonwolf.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.bruntonwolf.com\/index.php\/wp-json\/wp\/v2\/comments?post=6051"}],"version-history":[{"count":3,"href":"http:\/\/www.bruntonwolf.com\/index.php\/wp-json\/wp\/v2\/posts\/6051\/revisions"}],"predecessor-version":[{"id":6056,"href":"http:\/\/www.bruntonwolf.com\/index.php\/wp-json\/wp\/v2\/posts\/6051\/revisions\/6056"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.bruntonwolf.com\/index.php\/wp-json\/wp\/v2\/media\/6053"}],"wp:attachment":[{"href":"http:\/\/www.bruntonwolf.com\/index.php\/wp-json\/wp\/v2\/media?parent=6051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.bruntonwolf.com\/index.php\/wp-json\/wp\/v2\/categories?post=6051"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.bruntonwolf.com\/index.php\/wp-json\/wp\/v2\/tags?post=6051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}